Interactive Fan Challenges

Creators can launch personalised challenges to interact closely with their super fans and reward them for participating.

Product Design

Backstage

Completed in 2 months

www.backstage.army

Overview


Building the super app for creators to manage their super fans.


Backstage is an exclusive app for creators to connect deeply with their audience, monetize their content, and grow their creative business. The company raised $2M in seed funding from Accel, OnDeck, and PointOne Capital.


In this project, I worked on β€œChallenge” feature that enables creators to interact with a select group of their top fans by launching personalised challenges, and reward them for participating.

Role

Lead Designer - Research, Interaction Design, Prototyping, QA Testing, Project Management

Team

2 Co-founders, 1 Product Manager, 3 Developers, 1 QA Engineer

Timeline & Status

2 Months, Feature is live on the product

Impact Metrics


The product grew from 0 to 100k users with a total of 50k + challenges launched to date.

Total Users

Total Users

Total Users

100k+

Challenges Launched

Challenges Launched

Challenges Launched

50k+

Engagement Time Increase

Engagement Time Increase

Engagement Time Increase

30%

Demo


A short glimpse of the challenge creation and participation in the Backstage app.

Problem Space


Creators find it hard to host challenges & give fans an interactive experience, and reward them for participating.


Using existing tools, creators find it hard to provide interactive experiences for their fans. After speaking to a set of creators, we realised that they want to host fun and interesting challenges within their community and also reward the fans for their participation. Some host challenges on Facebook, Discord, YouTube, etc., but want to provide their fans with a more interactive and gamified experience.


Content creators and their fans find it hard to form deeper relationships with each other. Creators want to move out of existing social platforms like Facebook, YouTube, Instagram, TikTok, etc., and start using tools like Backstage, where they can establish more meaningful relationships with their fans.

User Segment


Backstage is designed to cater to both creators and their loyal fans.

Design Process


A lean, ship fast, test and iterate approach.

Solution: Creating a Challenge


Creators can create and launch interactive challenges in a simple, fast and intuitive way.

πŸ‘‰ Link to Figma Prototype




User flow: Creating a Challenge


How does a Creator launch a new Challenge using the Backstage app?

Solution: Managing a Challenge


Creators can manage challenges, view fan responses and reward fans for participating.

πŸ‘‰ Link to Figma Prototype



User flow: Managing a Challenge


How does a Creator manage Challenge responses and reward winners?

Solution: Participating in a Challenge


Fans can easily participate in challenges and win rewards for their effort.

πŸ‘‰ Link to Figma Prototype



User flow: Participating in a Challenge


How does a Fan participate in a Challenge and win rewards?

Challenges Faced


Working in a fast-paced, early-stage startup in a completely new domain was a challenging and enriching experience.

πŸ‘¨β€πŸ’»  Solo Product Designer

πŸ‘¨β€πŸ’»  Solo Product Designer

πŸ‘¨β€πŸ’»  Solo Product Designer

After the first few months, I was the sole product designer in the team, overseeing both product development and marketing efforts.

🧭  Unexplored Problem Space

Creator economy was a completely new space for me, and I had little understanding of the user segment.

πŸ™‹β€β™‚οΈ Different User Segments

I had to constantly switch context and design, considering that creators and their fans would have a different experience while using the product.

❗ Feature Creep

Because we were operating in a β€œship fast and iterate” mindset with limited user understanding, I had to say no to many feature additions and enhancements.

Learnings & Takeaways


I loved working in a resource-constrained and ship-fast environment.

πŸ”Ž  Understanding the core motivation of users is crucial

Doing user interview calls with creators and their fans made me realise that what people want and what they say they want might not always be the same.

When designing a product in an unexplored space, the smartest and quickest way to design is to take inspiration from existing products that work.

🧠  The smartest way to design is not to reinvent the wheel

When designing a product in an unexplored space, the smartest and quickest way to design is to take inspiration from existing products that work.

πŸ™‹β€β™‚οΈ  Involving all the stakeholders at the start of the process is important

While collaborating and working in small teams, I learned the value of gathering ideas and input from every team member right at the outset of the design process.

❗ A good relationship with the PM & developers makes life easier

Learning to speak the language of PM and developers and making adjustments to work with them towards a common goal made my job as a designer less stressful.

The End


Thank you for your time. Feel free to reach out if you have any feedback.

Open to full-time product roles

Always happy to have a chat. Feel free to reach out.

Made with Framer & Nitro Cold Brew.

Interactive Fan Challenges

Creators can launch personalised challenges to interact closely with their super fans and reward them for participating.

Product Design

Backstage

Completed in 2 months

www.backstage.army

Open to full-time product roles

Always happy to have a chat. Feel free to reach out.

Made with Framer & Nitro Cold Brew.

Interactive Fan Challenges

Creators can launch personalised challenges to interact closely with their super fans and reward them for participating.

Product Design

Backstage

Completed in 2 months

www.backstage.army

Open to full-time product roles

Always happy to have a chat. Feel free to reach out.

Made with Framer & Nitro Cold Brew.