Overview 🧭
Tread is a SaaS platform that enables trainers and gyms to streamline their workflow and scale their remote fitness coaching online.
Results 📊
100+
Personal Fitness Trainers onboarded
1200+
Workouts created and Assigned to clients
160,000+
Minutes of workouts logged and tracked.
Product Walkthrough 💻
Problem 😓
- Personal fitness trainers find it difficult to build their independent brand online and retain clients.
- Trainers also find it difficult to capture and track their client progress.
- Trainers/gyms currently spend a lot of time on admin related tasks which they could potentially use to acquire more clients and cater to them.
Solution💡
- We built a SaaS tool providing a dashboard for trainers to automate and manage their workflow.
- We provided them with a drag and drop workout builder for creating workout plans on the fly and assign it to their clients.
- We also created a PWA for their clients using which they get guided visual workouts, workout logging, feedback and tracking metrics.
Process 🚧
- We did customer discovery interviews with 50+ personal trainers, understanding their pain points, motivations, monetary status, tech-savviness, etc.
- We then researched existing products that solved their problems and did an in-depth competitive analysis of their features, pricing, market, and customers.
- Based on our user interviews and research, we designed a few user personas which helped us come up with few user stories.
- We then used all the information to come up with the list of features needed to build the MVP. After prioritizing the most important features, we created a product roadmap.
- Once we finalized our roadmap, we started sketching out low and high fidelity product wireframes in Figma.
- We went ahead and built the features progressively as a web app using the MERN stack and hosted it on Heroku.
- We released the first version of the MVP to a select few trainers, got their valuable feedback and requests. Then we iterated multiple times, fixing issues and building new features.
Responsibilities 🙋🏻
- Conducted product research, analyzed similar competitor products and documented the results.
- Conceptualized and designed the entire product mock-ups, user interfaces and experiences.
- Developed the first version of back-end for the platform and worked closely with front-end developer to integrate it.
Achievements 🏆
- Qualified for IIM Bangalore NSRCEL 2-month Pre-Incubation Program and progressed till the final stage.
- Built 3 micro-communities with 275+ users, 1600+ workouts, and 160,000+minutes of logged workouts.
- Won Ventura'20, International B-Model Competition of NIT Trichy.
