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Project Overview


Worked on an interesting problem at the intersection of Neuroscience and Marketing at Platt Labs under the Wharton Neuroscience Initiative.

What is Neuromarketing?


Neuromarketing is a developing field where researchers study consumers' brain's neurological responses to product advertising. Lately, it has also been used in product design and UX research.

Design Psychology and the Neuroscience of Awesome UX

The Loss Aversion Research Study


Loss aversion is a cognitive bias, which explains why we feel the pain of loss twice as intensively as the equivalent pleasure of gain. Simply put, the unhappiness of losing $10 is greater than the happiness of finding $10.

Aim of the study

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Results


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